It's clear—now more than ever, rentals matter.

There are more Realtors® in the U.S. than homes available for sale, and with more than $12 billion in estimated rental commissions available nationally each year, there is clearly money to be made with rentals. Successful real estate professionals are actively adapting to the reality that rentals must make up a core part of their business.

Sixty-five percent of today's renters are millennials, and the same millennials are also the largest demographic driving more than forty percent of all sales transactions. And while three out of eight millennials believe they'll rent for life, three out of the remaining five plan to buy in the next thirty-six months.In a sales-constrained environment, the demand for rentals is abundantly clear. This demand is not new, with rising affluence amongst renters, and greater agent commissions available, rentals are an increasingly viable and essential cornerstone of agents' business plans.


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